Mumbai Gets Its ‘Mojo’ Back With Dunkin’ Donuts Debut

Dunkin’ Donuts, the world’s leading coffee and baked goods chain has entered Mumbai and has opened two restaurants, one on Linking dunkindonutsRoad, Khar West and another at Phoenix Market City, Kurla. Both the stores will open to consumers on May 10, with more than 20 types of doughnuts.

Jubilant FoodWorks Limited (JWL), which is India’s largest food service company, operates the Dunkin’ Donuts (DD) restaurants in India. DD entered India in 2012 with their first restaurant in Delhi and expanded business in northern India. It now has 29 restaurants including the ones in Mumbai. JWL is a part of Jubilant Bhartia group and is the market leader in the organized pizza market with a 67% market share in India according to the latest Euro-monitor report. Jubilant also operates the popular pizza chain Domino’s.

“We are encouraged by the appreciation Dunkin’ Donuts received from consumers right from the time we opened our first restaurant in Delhi. In 2014, we plan to expand beyond North India and start the journey of taking Dunkin’ Donuts national,” said Ajay Kaul, CEO, Jubilant FoodWorks.

Dunkin’ Donuts, which goes by the tagline ‘Get your mojo back’, believes that its target audience is the urban young adults. Dunkin’ Donuts plans to present itself as a fresh Quick Service Restaurant (QSR), which will appeal the youth and will speak their language.

“We are very excited to come to Mumbai. DD in India will respond to need of the young adult consumers, and we are sure they will love Dunkin’ Donuts,’ commented Dev Amritesh, President & COO, Dunkin’ Donuts India.

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