New Ice Cream Range From Amul

Amul has introduced in the market a new range of ice cream Amul Crème Rich, which according to the company falls under the super amulpremium rich category.

Amul ice cream’s commitment to offer only the best quality products is highlighted through its positioning ‘Real milk- Real ice cream’. As the brand grows, it is all set to take the category to the next level with the launch of this creamiest ice cream.

This new range is a super premium offering, which is defined as one with lower amount of aeration and a higher fat content than regular ice cream, thereby giving rich taste and more weight/volume to consumers. It tastes creamier and richer than regular ice creams. Also, it carries high value ingredients such as premium nuts, fruits and flavours.

The product will be available in 125 ml cups and 500 ml tubs. It has been priced at Rs 30 and Rs 100.

The products will be marketed by the Gujarat Co-operative Milk Marketing Federation Ltd., India’s largest food products marketing organization. The apex body of 3.3 million milk producers of Gujarat is all set to change the ice cream market in the country with the introduction of these innovative healthy products turning ice cream to nice cream for all.

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