Reliance Retail Launches Gourmet Processed Food Brand Tify In India

Tify, the Global Green Group’s brand of gourmet processed foods, has been launched by Reliance Retail in India. Tify is an exporter of Tifyprocessed foods, the revenue of which exceed $200 million. It is a part of the $4-billion Avantha Group, a leading fruit and vegetable processing player.

The Global Green Group gained fame as one of the largest exporters of gherkins. Since then, they have extended their product range to include jalapenos, pearl onions, capers, pritamin peppers, sweet and sour cherries, etc.  Analysts have opined that Tify has enormous potential, due to its niche offerings. The company hopes to make in-roads into India’s gourmet food market, which is estimated to be worth approximately Rs 15,205 crore.

Vijai Gill, Managing Director Chief Executive Officer, Global Green Group commented on the launch saying that they have built capacities, expertise and knowhow in this segment, and have been closely working with almost all globally-renowned retail chains for several years.

“Given that India is developing as a major destination of gourmet food, we have started to increase our focus here,” he said. Restaurant and hospitality chains such as Subway, Domino’s and the Taj Group are some of its key customers.  Gill added that with the growth of quick service restaurants, there is a lot of demand for their range of offerings. “As of now, the share of revenues from India is small, but we aim to have around 25% over time,” he commented.

Tify plans to expand to reach more of the Reliance Industries Ltd (RIL)-owned chain’s outlets.

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